Senior Marketing Executive ( IT Technical Background)

Job Title: Senior Marketing Executive ( IT Technical Background)
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Salary: Negotiable
Start Date: ASAP
Reference: 532967_1499741308
Contact Name: Leena Lee
Contact Email:
Job Published: July 11, 2017 03:48

Job Description

Main Responsibilities:

  • Identify and develop marketing activities / programs including (but not limited to):
  • E-media, newsletters and social media to build brand awareness.
  • Develop event highlights to increase customer contacts
  • Collate and maintain product and marketing collaterals such as
  • Website, corporate presentations, product brochures and presentations, ads, press and product releases, newsletters, editorials, product packages, etc.
  • Produce well-written drafts of Press Releases, Newsletter articles, Direct Marketing campaigns and other written marketing collateral as required.
  • Work with designers to conceptualize and develop brochures, buntings, newsletters, brochures etc.
  • Lead, execute and follow up on yearly communications programs - covering all relevant communications channels (e.g. website, ads, press and product releases, printed newsletters and e-News, speech opportunities at industry events, editorials in industry publications, participation in exhibitions and seminars, etc.)
  • Develop marketing collaterals and promotional material in line with the company's Brand & Communication Platform. Undertake internal promotions and effectively apply them across the organization.
  • Lead and own overall framework of market research activities including field intelligence reporting
  • Plan and arrange Customer Forums, seminars and events participation in exhibitions etc.
  • Prepare and present market budgets and follow up budgets
  • Work with Product Managers to understand current customer challenges and provide assistance based on researched data
  • To ensure funnel activities are carried out and yield desired results.

Qualifications and Experience:

  • Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree, Business Studies/Administration/Management, Mass Communications, Marketing or equivalent.
  • Required language(s): English
  • Applicants must be willing to work in Kuala Lumpur.
  • At least 3 - 5 years' experience in event management, funnel building through offline & online marketing tools, and B2B customer relationship management
  • Has global or international marketing exposure
  • Applicant must have experience in Cloud based software application
  • Experience in Marine software is an added advantage
  • Preferably someone who has experience working in an MNC environment

Skills and Competencies

  • Oral and written English communication skills
  • Adaptability and flexibility
  • B2B marketing knowledge
  • Excellent planning skills
  • Excellent coordination and follow through
  • Creativity in conceptualizing ideas
  • Analytical skill
  • Ability to multi-task
  • Time & resource management
  • Meticulous and systematic
  • Results Driven
  • Problem Solving and Decision Making