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Regional Digital Marketing Senior Manager

Job Title: Regional Digital Marketing Senior Manager
Contract Type: Permanent
Location: Singapore, Singapore
Industry:
Salary: Negotiable
Reference: 532738_1498173486
Contact Name: Jason Lockwood
Contact Email: jlockwood@argyllscott.com
Job Published: June 23, 2017 00:18

Job Description

A Multinational insurer is searching for Regional Digital Marketing Senior Manager for their APAC Business, the role will be responsible for driving the Overall Digital Marketing Strategy for the APAC region with a particular focus on Social, Web and Mobile.

Key Responsibilities:

  • Define holistic digital & mobile marketing communication strategy to drive business & brand impact
  • Drive consistency & quality throughout all social, mobile and web properties on local and regional level
  • Direct the implementation of new marketing technology solutions, incl. programmatic buying, digital asset management, campaign & lead management, digital analytics, AB testing
  • Generate insights on future digital marketing trends
  • Support regional & local campaigns on digital/social media and creative execution
  • Responsible for all matters relating to marketing budget and compliance
  • Develop content management strategy based on customer segmentation

Key Requirements:

  • Degree/Masters in Marketing or Business related professional qualification
  • At least 12 - 15 years of Marketing experience, Prior Insurance Experience not required
  • Knowledge & experience with following tools: Double click technology, google analytics, adobe analytics, SQL
  • Experience setting up, running and managing Facebook, Google Plus, LinkedIn, YouTube, Instagram, and Twitter
  • Marketing automation implementation and management Experience
  • End to End Digital Lead management Experience
  • Prior Experience in a Regional Role is preferred
  • Strong communication and influencing skills at all levels of seniority

If you are interested in exploring this role further, please send your resume to Kenneth HO at kho@argyllscott.sg or call directly on +65 3157 1212 for a confidential discussion