Brand Manager

Job Title: Brand Manager
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Salary: Negotiable
Start Date: ASAP
Reference: 122356
Contact Name: Nadhirah Mohd
Contact Email:
Job Published: February 22, 2019 07:48

Job Description

Its your chance to be apart of a leading multi-retailer in developing brands plan & strategies for the range of SKUs and building strong channel engagement plan to maximize opportunities. In order to drive promotional campaigns, monitor, analyze and evaluate market trends and cosnuemr behaviour.


  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to "take action"
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors' activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand's direction, choices and tactics


  • Minimum 3+ years' experience with hands-on as area sales manager
  • Consistently and continuously achieving sales target
  • Execute Company strategic plan
  • Leadership and influencing skills
  • Strong analytical skills and fact-based orientation in decision making
  • Strong communication skills

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.