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Brand Manager

Job Title: Brand Manager
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: 122356
Contact Name: Nadhirah Mohd
Contact Email: nmohd@argyllscott.my
Job Published: February 22, 2019 07:48

Job Description

Its your chance to be apart of a leading multi-retailer in developing brands plan & strategies for the range of SKUs and building strong channel engagement plan to maximize opportunities. In order to drive promotional campaigns, monitor, analyze and evaluate market trends and cosnuemr behaviour.

Responsibilities:

  • Analyze brand positioning and consumer insights
  • Shape and communicate our vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to "take action"
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors' activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand's direction, choices and tactics

Requirements:

  • Minimum 3+ years' experience with hands-on as area sales manager
  • Consistently and continuously achieving sales target
  • Execute Company strategic plan
  • Leadership and influencing skills
  • Strong analytical skills and fact-based orientation in decision making
  • Strong communication skills

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.