Regional New Product Development Assistant Manager

Job Title: Regional New Product Development Assistant Manager
Contract Type: Permanent
Location: Thailand
Salary: THB1320000.00 - THB1500000.00 per annum
Start Date: ASAP
Reference: JN -112019-445387
Contact Name: Chitlada Promlumpuk
Contact Email:
Job Published: November 13, 2019 04:49

Job Description

Our client is one of the leading beer,food and beverage business focused on growth in SEA market. They are now looking for Regional New Product Development Assistant Manager to be a part of their growing team in Thailand. You will be responsible for analyzing and defining category & market opportunity and define regional NPD strategy.


1. To estimate opportunities of growth. Seek new sources of channel growth and recommend new product development whitespace opportunities in SEA for alcohol, beverage & snack categories

2. Assess channel feasibility and strategy for new product development business cases

3. Complete annual regional NPD marketing plan

4. Assist in analyzing market evolutions and identifying growth drivers and potential for each category

5. Design and present business cases on innovation projects in cooperation with R&D, project management & suppliers

6. To manage Innovation Launches, scorecard creation

7. Control on A&M spending. NPD P&L and develop annual budget proposal

8. Monthly update on competitors review and analysis in SEA market. Together with update and sharing on Alcohol & Beverage new trend/NPD launch


1. Minimum 5 year Brand & Trade Marketing experience with FMCG industry, in Alcohol business category in SEA market is a plus

2. Someone who leads by example

3. Someone who wants to disrupt, and think outside the box

4. Strong sense of curiosity & imagination

5. Strong passion for consumer insights

6. Strategic mindset, but demonstrate entrepreneurial agility and hands on approach

7. Can handle complexity, and willing to quickly adapt to changing business situations

8. Fluent in written and spoken English

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.

Get similar jobs like these by email

By submitting your details you agree to our T&C's