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Marketing Manager - Education

Job Title: Marketing Manager - Education
Contract Type: Permanent
Location: Dubai, United Arab Emirates
Industry: Marketing
Salary: Up to UAE Dirhams216000 per annum
Start Date: Asap
Reference: JN -072019-442304
Contact Name: Candice Lenders
Contact Email: clenders@argyllscott.com
Job Published: July 25, 2019 13:28

Job description

Specific Duties and Responsibilities

  • Developing strategic marketing plans for the school
  • Implementing and executing marketing plans for all centres in Education.
  • Review, report on and iterate marketing calendars at regular intervals for to ensure maximum impact and return on investment
  • Ensure effective communication between parents and staff to ensure that there is a shared perception of quality, and review and approve all communications to parents.
  • Build strong and effective relationships with stakeholders ensuring a supportive and productive environment
  • Support business planning process which includes developing and tracking KPIs, budgets and marketing strategies with General and Centre Managers
  • Lead market research on competitors and customers with actionable insights and analysis
  • Uphold brand guidelines and ensure they are adhered across physical and online touchpoints and Centres
  • CRM champion for the group - following lead generation and engagement models across the funnel
  • Support the development of communication strategies and fulfilment of through marketing automation and email programmes as well as other touch points
  • Manage social media content, process and advertising campaigns working closely with each centre and the Marketing team
  • Develop and manage digital campaigns working closely with Marketing.
  • Coordinate and execute events & workshops working with the Managers.
  • Write clear and compelling copy & content to be used across a variety of mediums such as newsletters, partner communications, social content, parent surveys
  • Collaborate and create photo and video content with the Creative Team
  • Support editorial opportunities and outreach working with the Head of Marketing
  • Adaptation of creative assets and creation of briefs for designers
  • Liaison and management of suppliers and freelancers to deliver high-quality output, to brief and on time working closely with the Head of Marketing
  • Manage partner marketing opportunities and relationships

Skills Required

  • Minimum 5 years marketing experience with a BA/BS marketing degree or relevant qualifications
  • Fluency in English, both written and verbal
  • Excellent communication, teamwork, and interpersonal skills; proven team-first mentality as well as taking initiative.
  • Proven analytical skills, fluent at manipulating data to surface insights
  • A commercially astute marketer comfortable with interpreting financial data
  • Proficiency and proven track record in writing and storytelling to create clear and inspiring content to be used across all channels.
  • Solid understanding of digital marketing practices
  • Proficient with social media platforms and analytical tools
  • A good eye for design aesthetics and understanding of the creative process
  • Strong attention to detail and resourcefulness to deliver high-quality communications 1st time, every time.
  • Well organised with a strong sense of prioritisation and problem-solving skills working within a dynamic environment.
  • Ability to think creatively and innovatively
  • A positive and proactive person with the ability to innovate with new ideas as well as an enthusiastic learner.
  • Experience in graphic design software such as Adobe Illustrator, Photoshop or Canva
  • Working knowledge of MailChimp or similar software is highly desirable
  • Working knowledge of marketing automation and CRM tools is highly desirable
  • Experience with Content Management Systems such as Wordpress.
  • Experience in an educational company is an advantage