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Marketing Director - Insurance (170-200K)

Job Title: Marketing Director - Insurance (170-200K)
Contract Type: Permanent
Location: Bangkok Province, Thailand
Industry:
Salary: THB170000 - THB200000 per month
Reference: JN -102019-444871
Contact Name: Mintra Horma
Contact Email: mhorma@argyllscott.co.th
Job Published: March 02, 2020 08:45

Job Description

Our client is a well-known online insurance provider and being a number 1 insurance company online in Thailand. They are now looking for ''Marketing Director'' to enhance a new insurance experience, fastest, and simplest way to customer.

Responsibilities:

  • Initiate and lead online marketing campaigns: SEO, SEM, GDN, retargeting, Facebook, EDM etc
  • Manage customer acquisition strategy, retention and brand awareness objectives using digital channels
  • Analyse insurance market and industry trends in order to define the most appropriate campaigns and promotional activities
  • Understand and analyze user behavior, and create messaging that best matches user intent
  • Plan & mange marketing materials and digital assets such as testimonials, videos, landing pages
  • Constantly improve marketing performance, efficiency, reach and experiment with new ways to drive growth
  • Oversee all marketing budget

Requirement:

  • At least Bachelor's degree in Marketing or any related field
  • At least 10 years of experience in Marketing with online marketing work experience (e.g. SEM, SEO, Google Analytics, etc.)
  • Experience in management level
  • Background knowledge in e-commerce business or insurance is a plus
  • Excellent in communication skill and coordinating skill
  • Professionalism
  • Languages capability: Fluent command of English (both spoken and written)

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.