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Marketing Campaign Manager

Job Title: Marketing Campaign Manager
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Industry:
Salary: Negotiable
Start Date: ASAP
Reference: JN -122018-219223
Contact Name: Penny Chong
Contact Email: pchong@argyllscott.my
Job Published: December 17, 2018 02:12

Job Description

Our client is a global leading Fintec company, currently looking for an experienced Digital Marketing Campaign Manager with creative campaign implementations and digital marketing experience



Responsibilities

Campaign Project Management

  • Ideate, develop and execute short term and long term content marketing campaigns with marketing & creative teams;
  • Identify the audiences that are the intended recipients of free content - understand the buyer's journey persona for each product/event/promo etc.;
  • Facilitate the messaging and storyboards of the campaigns, and create the content required for the success of it;
  • Analyze the industry to identify best practices in the marketplace to drive innovation in content production and storytelling;
  • Make recommendations for rapid testing and prototyping based on historical/current data;
  • Analyze new content marketing tools intended to improve the performance and efficiency of the team;

Content Production

  • Work across teams to create and execute content campaigns that meet business objectives;
  • Take initiative and actively communicate new ideas and changes to relevant stakeholders;
  • Coordinate with internal and external creators i.e. writers, videographers, editors or designers to create high-quality quality and engaging content;
  • Facilitate the production of content pieces with content creators in order to assure that the assets follow the company standards of quality and guidelines
  • Focus on aligning content production and marketing to the overall brand values, style, design, tone etc of the company;)

Content Management

  • Execute the content marketing strategy in coordination with the content distribution teams i.e. social media and paid advertising;
  • Maintain, update and improve content production trackers during a campaign;
  • Maintain, update and improve a centralized content database and repository;

Content Analysis & Measurement

  • Ability to understand and extract key metrics related to content performance across platforms i.e. Facebook, Youtube, Instagram, Blog etc..;
  • Manage the implementation, tracking, and measurement of content marketing campaigns and create performance reports based on learnings;
  • Manage rapid testing and prototyping new types/formats of content across channels in coordination with different marketing teams;


Requirements

  • 1-2 years of experience in creative campaigns implementation
  • 1-2 years experience in email marketing
  • 1-2 years experience in content strategy creation
  • Intermediate knowledge of blog CRO (conversion rate optimization);
  • Intermediate understanding of user experience and interface for the app, website & blog;
  • Understand basic SEO best case practices and techniques;
  • QA, proofread and edit written content, if required;
  • Experience with Google Analytics, Facebook Insights, and other analytics tools;

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.