Marketing Automation Executive
|Job Title:||Marketing Automation Executive|
|Location:||City of London, London|
|Start Date:||May 2018|
|Contact Name:||Andre Moore|
|Job Published:||April 20, 2018 10:18|
Pay Scale - £20-£25k (Dependent on experience)
Excellent opportunity for a junior marketer who enjoys the fast-paced nature of Marketing and is ready for a real challenge in marketing automation.
Key aspects of the role:
· Support marketing automation and email campaigns (content, split testing, dynamic content).
· Provide support designing and creating automated templates (email, forms, landing pages).
· Work to constantly improve email templates, with a key focus on maximising conversion rates, best practice, branding and deliverability.
· Working with the marketing team to run regular data cleansing and engagement campaigns.
Configuring email campaigns, producing reports and working with customer data.
· Ensure the integrity of automated data feeds. Segmentation, Quality, Ownership, Contact Management, Marketing Campaign List Management
· Training provided and the opportunity to develop Pardot skills
· Pardot implementation into remaining niche teams (including incubators).
· GDPR program implementation.
· CRM / Customer journey comms & program generation/development.
· NPS roll out.
· Ad hoc support across Marketing function.
· Ideally grad with at least 1 years' experience / knowledge of automation, email marketing and CRM/database (Salesforce, Pardot).
· Knowledge of Survey Monkey.
· Working knowledge of HTML and CSS.
· Knowledge or experience with web analytics systems (Google Analytics), as well as various other digital analytics tools.
· Excel Intermediate level.
· Excellent attention to detail and the ability to multi-task effectively.
· Good grammar, organisation and communications skills.
· Creative and commercially minded.
· Ability to pick up new systems rapidly, and follow processes systematically.
If you are keen to be considered for this role, please apply as applicable
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