Head of Segment

Job Title: Head of Segment
Contract Type: Permanent
Location: Singapore River, Singapore
Salary: Negotiable
Start Date: ASAP
Reference: JN -072019-442037
Contact Name: Hafsah Hamzah
Contact Email:
Job Published: July 17, 2019 07:48

Job Description

As Head of Segment, you will drive acquisition activities to create excellent CX. You will build customer experience and make business decisions around customer needs.


  • Drive customer acquisition
  • Identify and understand customer segments and needs to develop value propositions and programs to growth
  • Leverage predictive analytics and business intelligence to drive a data driven strategy targeting relevant and tailored opportunities for specific customer segments to create best customer experience
  • Driving life style segment based to achieve high customer engagement
  • Develop marketing strategies and tactics for the launch of new value propositions, differentiate the product features for each micro segments and capabilities with the product team
  • Ensure effective implementation, evaluation and optimisation of segment driven marketing strategies


  • >8 years experience in Maketing including acquisition / performance marketing
  • Strong communications and senior stakeholder management
  • Experience in content marketing & A/B testing

EA Registration Number: R1660518
Argyll Scott Singapore Pte Ltd. EA Licence Number: 16S8105