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Head of E-commerce

Job Title: Head of E-commerce
Contract Type: Permanent
Location: Kuala Lumpur, Malaysia
Industry: Marketing
Salary: Negotiable
Start Date: asap
Reference: JN -042019-438965
Contact Name: Penny Chong
Contact Email: pchong@argyllscott.my
Job Published: May 27, 2019 07:52

Job description

Mission : Oversee the brand's online sales and development of an excellent user experience and customer journey on the web.

Job Accountabilities:

  • Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective
  • Drives relationship with partners (as outlined above) to ensure synergies between the brand's own digital activities and those of the retailers
  • Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
  • Works closely with marketing to define the consumer experience and emerchandising
  • Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)
  • Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies
  • Ensures that the brand presence and journey online is consistent with overall brand standards and strategy
  • Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site
  • Scale direct to consumer online sales, Drive E-commerce strategy
  • Responsible for E-commerce profitability
  • Manage partner business plans & profitability - E-com distributor in case of market
  • Demand Planning & E-com forecast (baseline, promotions & launches)

Technical Competencies:

  • Strong experience and track record in managing e-commerce, ideally in an adjacent industry
  • A blend of commercial, marketing and strategic capabilities, as well as unrelenting commercial, service and customer focus
  • A strategic focus, highly analytical with the ability to derive insight from data; proven ability to develop and implement innovative e-commerce strategies that exploit emerging trends and consumer behaviour patterns
  • Excellent knowledge of digital marketing and user experience
  • Ability to work with Digital IT teams to specify technical changes, new products and applications
  • International track record

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.