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Head of Digital Marketing - KSA ( Riyadh )

Job Title: Head of Digital Marketing - KSA ( Riyadh )
Contract Type: Permanent
Location: Dubai, United Arab Emirates
Industry: Marketing
Salary: Up to UAE Dirhams480000.00 per annum
Start Date: Asap
Reference: JN -032019-231224
Contact Name: Candice Lenders
Contact Email: clenders@argyllscott.com
Job Published: March 26, 2019 09:48

Job description

The Head of Digital Marketing will set and execute the go-to-market strategy, delivering the brand's

unique value proposition amongst the different target segments. Responsibility includes demand

generation and growth strategy for the product, overlooking performance campaigns for lead

conversion and optimization. The job role requires a high level of market understanding through

research and insight generation, leading to the development of effective communication plans

and campaigns that consistently drive the brand purpose.

To articulate the brand purpose and the value it creates for the different stakeholders. To continuously be aware of brand positioning within the market, with a clear brand strategy that delivers on strategic, segmented, and tactical communication.

To establish the customer segments and fully understand the customer's needs, journey, and experience with respect to the product.

To effectively maintain rightly targeted and timely messages with the different target segments across channels like push, email, in-app, and more.

To consistently drive the brand purpose through a messaging hierarchy and content plan per target segment, keeping in mind the different services that the product delivers. To have deep understanding of effective content strategies.

To craft and overlook effective and objective-based digital campaigns, ranging from awareness, brand building, engagement, promotional, or demand generation.

To consistently dig deeper for insights, understanding trends, customers, and competition, then using this information to effectively drive the brand's growth and purpose. To leverage traditional and conventional research methods, ranging from desktop research, field research, and even social media listening.

To be hungry for data - on all levels (product user experience, customer experience, campaign analysis, creative analysis, operational data), and leverage this data to optimize and make the right decisions for the brand.

Lead on performance growth marketing as well as brand marketing with defined

optimization plans. Work in liaison with Product, Analytics, and Operational teams to

manage demand growth on scale, in alignment with supply capacity, with a final goal of

optimal customer experience across the front.