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Digital Marketing Manager - Lifestyle Fashion

Job Title: Digital Marketing Manager - Lifestyle Fashion
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Industry: Digital & e-Commerce
Salary: Negotiable
Reference: JN -062019-440903
Contact Name: Wing Yip
Contact Email: WYip@argyllscott.com
Job Published: July 22, 2019 04:52

Job description

Our client is a multinational lifestyle brand with outlet across APAC and Greater China, due to the digital expansion, they are looking for an experienced talent to join their digital marketing team. The role will be covering APAC and Greater China market, with focus in China.

Job Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies; Create seasonal product categories
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners, to drive effective media spend and efficient campaign roll out

Requirements

  • University degree holder
  • At least 8 years solid working experience in consumer industry and with at least 5 years digital marketing experience
  • China market experience is a must
  • Excellent communication in Mandarin and English

If you are interested in exploring this role further, please send your resume to Wing Yip at wyip@argyllscott.com.hk or call directly on +852 3695 5179 for a confidential discussion

More exciting opportunities may be found on the Argyll Scott website at www.argyllscott.com.hk

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.