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Digital Marketing Director

Job Title: Digital Marketing Director
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Industry: Insurance
Salary: Negotiable
Reference: JN -112018-175810
Contact Name: Christy Wong
Contact Email: CWong@argyllscott.com.hk
Job Published: November 16, 2018 14:31

Job description

Our client is a leading international financial services group. They are now searching the Digital Marketing Director helps to drive the strategic vision and tactical execution of the group's online marketing projects. This is a hands-on role for a creative and analytical marketing and project management professional

Responsibilities:

· Have overall responsibility for the digital strategy in Hong Kong with accountabilities to lead and implement innovative solutions

· Manage digital marketing channels such as display ad, SEO, SEM, E-mail, Website and Applications development

· Plan and develop successful marketing campaigns to generate leads, drive digital service adoption, facilitate agency sales and cross-sell

· Collaborate with brand and digital marketing team to drive brand metrics

· Work closely with external vendor, PMO, IT development team and IT business analysts to devise cost-effective solutions for business. Communication of key development and production issues to project sponsors and key stakeholders.

Requirements:

· Minimum 10+ years relevant experience in digital marketing, acquired either from creative agency, marketing (client side) or both

· Solid experience in digital marketing, website and app development

· Proficient in Google Analytic with good understanding of web analytic principles.

· Excellent proficiency in spoken and written English and Chinese.

Problems/Challenges (what could be a major hurdle that needs to be overcome, etc.):

· A driven mindset to make things happen

· Excellent project management skills

· Creative thinking and an open mindset to try new things

· A good people leader

If you are interested in exploring this role further, please send your resume to Christy Wong at cwong@argyllscott.com.hk or call directly on +852 3695 5169 for a confidential discussion.

More exciting opportunities may be found on the Argyll Scott website at www.argyllscott.com

Argyll Scott Asia is acting as an Employment Agency in relation to this vacancy.