BTL Account Managers are responsible for the production of events from conception through to completion.
Events can include:
Must be able to complete a wide range of activities requiring clear communication, excellent
organizational skills and attention to detail. They must work well under pressure, ensuring the smooth and efficient running of all the events.
Some duties include:
Researching markets to identify opportunities for events.
Liaising with clients to ascertain their precise event requirements.
Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets)
Agreeing to and managing a budget.
Securing and booking a suitable venue or location.
Ensuring insurance, legal, health and safety obligations are adhered to.
Coordinating venue management, caterers, stand designers, contractors and equipment hire.
Organizing facilities for car parking, traffic control, security, first aid, hospitality and the media.
Identifying and securing speakers or special guests.
Planning room layouts and the entertainment program, scheduling workshops and demonstrations.
Coordinating staffing requirements and staff briefings.
Selling sponsorship/stand/exhibition space to potential exhibitors/partners.
Preparing delegate packs and papers.
Liaising with marketing and PR colleagues to promote the event.
Liaising with clients and designers to create a brand for the event and organizing the production of tickets.